Meeting the objective needs and subjective wants of customers to drive sales is the basis of most businesses it is how they build business relationships, remain profitable, and how they expand into new territories while the process of meeting those need. Unit 4 - meeting customer needs this is an extract of the full specification, which you can download from this page about this unit in this unit, you will investigate how businesses attempt to meet the needs of their customers you will explore the different types of customer that businesses deal with and the various needs that customers.
The importance of meeting customer needs is crucial for company's growth understanding user needs is a topic strongly related to development, sales, and marketing performance. A strategy that encourages customer feedback will provide you with insight into customers’ attitudes toward your products and services, helping you identify how well you are meeting their needs.
Meet your customers' needs when a business fails to meet customer expectations, customers do business elsewhere poor customer service and the perceived indifference of staff and management account for about 68% of customers who don't return to a business. From a commercial and service perspective, you want to ensure the products and services that you offer meet customer needs.
Here is something i have always found a little odd most businesses are aware that meeting customer needs is critical to their survival as a matter of fact, on the sales and marketing end the focus is strongly tied to understanding what the customer needs so product solutions can be offered that.
The course describes the features of individual and group life insurance and annuity products, and emphasizes how insurance companies serve customers and meet customer needs through the products they provide.