Marketing planning at just us cafes case solution,marketing planning at just us cafes case analysis, marketing planning at just us cafes case study solution, jeff and debra moore are the founders of just us, fair trade coffee cooperative, retail and wholesale just us the mission is to actively promote fair tr. Marketing planning at just us cafés case study table of contents executive summary 3 1 introduction 4 2 internal and external audit of marketing environment of just us and ethical issues 6 21 strengths 6 22 weakness 7 23 opportunities 7 24 threats 8 3 issues in challenging within just us product life cycle 11 31 product life cycle (plc) 11 31 1 introductory stage 12 312 growth stage 12 313 maturity stage 13 314 decline stage 13 4.
The vision of just us is “to be a leading fair trade business that builds on quality, professionalism and innovation for the benefit all our stakeholders” the mission: to be a viable, progressive and leading fair trade business which serves as a model for workers (community) ownership and social and environmental responsibilities. Just us café aims in providing for best value, information and service to their customers, to run the business at fair trade it has to establish long-term relationship with the all which will be helpful to all.
Just us café – marketing plan: introduction: just us café was incorporated in the year 1996 under co-operative association act and it was the first fair trade coffee roaster in entire canada. Just us: strategic analysis 2573 words | 10 pages situation analysis company an analysis of the company just us includes the progress of the company since its inception and what it is currently historically this is a company that was founded on the notion of fair trade due to the owner's bias toward helping third world produce growers.
Just us cafe's is the company specialise in food and service industry consist of wholesaler and retailer in nova scotia, canada, and united states just us cafe's vision is to be a leading fair trade business that builds on quality, professionalism and innovation for the benefit of all their stakeholders. 10 external analysis in order to develop effective strategies just us café’s are required to examine the external environment in which they operate.
Marketing planning at just us cafes case solution hide by sara loudyi, julia sagebien, normand turgeon, ian mckillop source: richard ivey school business foundation 21 pages. Just us cafe analysis broadway cafe the broadway café cis – 500 abstract the broadway café has seen a decrease in all aspects of the business.
Merely us ( ju ) begins to run in march 7 1996 just united states is more than trade name it’s an political orientation it is a just trade java co-op jobber and retail merchant overall state of affairs is good but they face some issues refering cafe’s jeff and debra faced some troubles in foundation period but they find solutions for all. 33 swot analysis of just us cafe swot_analysis (1) 34 ethical issues as a fair-trade business there are mainly advantageous aspects such as a new market, a more ethical foundation and support from government to name a few on the other hand, there is a general issue that will affect all fair-trade businesses and that is cost.