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Dr pepper snapple group, inc energy beverages author: ravi sockalingam, phd dr pepper snapple group, inc’s brand manager andrew barker was tasked with recommending the company’s top management if it should decide to introduce a new branded product into the energy beverage market.
Place dr pepper snapple group inc bottling and distribution system supplies both off-premise and on- premise retailers, but off-premise retailers are more potential and efficient to the new energy beverage.
Dr pepper snapple group inc - energy beverages this essay dr pepper snapple group inc - energy beverages is available for you on essays24com search term papers, college essay examples and free essays on essays24com - full papers database. Dr pepper snapple group, inc essay sample 10 company background dr pepper snapple group, inc is a leading integrated brand owner, bottler, and distributor of non-alcoholic beverages in the us, mexico, and canada as well as the caribbean.
Pepper snapple group, inc wants to tap into this $64 billion functional beverage market, but comprehensive evaluation uncovered that energy drink consumers are brand loyal this would cause a potential problem for the dr pepper snapple group, inc because they do not have a presence within this market.
Dr pepper snapple group, inc is a major integrated brand owner, bottler, and distributer of nonalcoholic beverages in the united states in 2007 they had net sales of $5748 billion, 21 manufacturing facilities and approximately 200 distribution centers in the united states.